JUL!ET
branding
I've been working with the talented Jul!et, a singer and songwriter based in Seattle, WA. I've assisted with her branding and marketing through the creation of her logo, album covers, posters, and a billboard campaign.
Check out her music on Spotify!
PROCESS
IDEATION
Jul!et shared with me images and inspiration that were the visual style she was going for. We focused a lot on color, distortedness and movement.
SKETCHES
We started with the logo. Based off of what Juliet was looking for, I put
together two different style directions for her to explore.
MORE LOGO DRAFTS
FINAL LOGOS
We settled on two versions of this final hand drawn logo, with multiple color options.
ALBUM ART DRAFTS
The album art went through many different drafts and experiments - below are just a few examples of how I played with color, shape and layout.
FINAL album art
After many rounds of design iterations this was chosen as the final design!
It was such a great experience getting to work with Juliet on this project.
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